Ah, T-shirts. Heart and soul of our culture. Fair chance you're wearing one right now. What does it say? Right - that's exactly what I mean.

Be honest with yourself. Odds are, your name is not "Tommy". You do not believe that FCUK is the actual name of a clothing company the name of which - when abbreviated - just happens to wind up as that connotation-evoking arrangement of letters. As for poor girl Barbie, do you really know her well enough to speculate about her alleged promiscuous behaviour? Then why wear such speculations on your clothing as a statement of fact?

The Campaign for T-Shirt Veracity acknowledges:
a) That T-shirts are the garment of choice for scores of people every day;
b) That T-shirts have come to be a ubiquitous everyday platform for self-expression and advertising.

Please note that The Campaign for T-shirt Veracity does not object to advertising on T-shirts. It objects to the lies that are brought into the world - and perpetuated - through the embroiderings on them.

The Campaign for T-Shirt Veracity intends:
a) To discourage the purchase and wearing of T-shirts with prints that either state untruths or matters of unverifiable veracity;
b) Conversely, to support and promote the wearing and purchase of T-shirts with prints that adhere to the truth.

T-shirts are made of cotton, a very light fabric, and are worn very close to the skin. A Dutch expression goes, "Het hemd is nader dan de broek," meaning literally: "Shirts are closer than trousers." Closer to your heart, that is. So why would you tell a lie that is almost written on your heart? Think twice. Be wise. Wear the truth.

(time for a brief history lesson...)